Threat and Risk Management Essay Example | Topics and Well Written Essays - 3000 words

Threat and Risk Management - Essay Example In most instances, such an action is followed by a wave of terror attacks on key western institutions (Sanchez, Smith-Spark & Almasmari 2015). The United Kingdom has been a vocal supporter of freedom of speech. As a result, its leaders have led the world in condemning the outrageous actions. In addition, they have called for an immediate and strong international response to the issue. The situation has worsened an already volatile working environment in the Middle East. The rise of ISIS has destabilized the region. The group wants to create a new nation that includes part of Iraq and Syria. As expected, the United Kingdom has been a part of an international effort aimed towards defeating the group. Another reason that has altered the risk landscape involves the drone strikes by the United States against terrorist leaders in Iraq. The United Kingdom and the United States have enjoyed a close relationship as key allies. President Barack Obama has pursued a strategy that involves target ed drone attacks against key terrorist targets. Although the strategy has been successful, it sometimes results in the death of young children and other civilians (Coll 2015). Consequently, a significant increase in anti-western sentiments in a region that was already hostile to the West has been witnessed. In addition, the reversal of a military strategy in the country has changed the risk landscape. The Western coalition of forces had started to withdraw from Iraq only for them to be pulled back in by the increasing threat of ISIS. The organization is feared to be planning an aggressive siege of Baghdad (ABC 2015). However, Iraq remains a volatile environment due to an unstable government and political climate. Furthermore, the British Embassy in Iran was attacked in 2011 (BBC 2015). As a result, there is always the need to conduct risk assessments regularly. The methodology of evaluating the risk involves a multi-pronged strategy. Firstly,

E-marketing strategy Assignment Example | Topics and Well Written Essays - 4000 words

E-marketing strategy - Assignment Example The e marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what is not typically in real time. Digital marketers check things like what is being viewed, how often and for how long, sales conversions, what content works and does not work.Normaly, the internet is the channel that is mostly associated with digital marketing.(Csheing, 2010) Ordinarily, digital marketing and its associated channels are important to the existence and the profitability of the company. It is important to know your customers better than anybody else so that you can communicate with them where, when and how they are most receptive to your message. This is done by consolidating views of customer preferences and expectations across all channels – Web, social media, mobile, direct mail and point of sale. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions thus much sales.(Csheing, 2010) Ordinarily E-marketing involves the use of the Internet and digital media capabilities to assist in increasing the sale of the products or services. The digital technologies use by the hotels contributes to the value addition compared to the traditional marketing approach. This is regardless of the size and type of the hotel or restaurant. Standard hotels have fully applied the e-marketing with the aim of increasing the profitability of the Hotel. (Porta, 2012) Standard hotels have e marketing objectives that are geared towards achieving its mission. Firstly; the Hotel has an objective of achieving about 30% of online sales within the half a year of starting online